EQUII Foods, a pioneering food company, looking to revolutionize the food industry with better tasting and more nutritious food.
The Challenge
Modernize EQUII’s market approach, brand positioning, and identity for greater industry recognition.
To develop a stronger value proposition and a contemporary brand appeal, they engaged Marketing Movers to revamp their market presence comprehensively.
Our Strategic Approach
Brand Repositioning & Identity Enhancement:
Conducted market research to redefine the brand’s value proposition, revamp its identity, and redesign its packaging for a modern and engaging look.
Website Optimization:
Spearheaded the development of a new EQUII website, ensuring it serves as an educational platform about the brand and its products, providing a seamless and informative user experience.
LinkedIn Strategy Development:
Developed and executed an enhanced LinkedIn strategy to engage food service professionals, establish thought leadership, and drive industry conversation.
A New Brand Identity and Website
New Packaging
Redesigned packaging, infused a sense of premium quality through sleek design elements and captivating visuals, aiming to elevate the product’s shelf presence and establish a distinct identity amidst competitors.
Elevating Industry Influence: Redefining the LInkedIn Strategy for Professional Engagement
The primary goal of the LinkedIn strategy implemented by Marketing Movers for EQUII Foods was to position the brand as a thought leader in the food industry while simultaneously driving awareness for its re-entry into the US market.
Key Benefits:
Thought Leadership
Leveraging the expertise of EQUII Foods’ leadership team, Marketing Movers encouraged active participation in industry discussions. Thoughtful comments, articles, and participation in relevant groups helped position key executives as industry authorities.
Increased Brand Visibility
Consistency was key in maintaining a strong presence on LinkedIn. Marketing Movers developed a posting schedule that ensured a regular flow of content, keeping the brand visible in the feeds of its target audience.
Fostering Industry Connections
Networking efforts on LinkedIn resulted in valuable industry connections, opening doors for potential collaborations, partnerships, and distribution channels crucial for a successful re-entry strategy.
Expanded Ecommerce Reach with Amazon Presence
Ensure that EQUII Complete Protein Bread is available where consumers shop for groceries.
“Marketing Movers played a pivotal role in transforming our brand and market presence. Their insights, from redefining our identity, our website and enhancing our LinkedIn impact, continue to be instrumental in our growth.”
Chef Sebastien Canonne, M.O.F.