Le Nougat by Chabert and Guillot is a renowned French confectionery company, steeped in tradition and committed to crafting the finest nougat in the world.

The Challenge

Despite their success in European markets, Le Nougat by Chabert & Guillot faces the formidable task of breaking into the competitive United States confectionery market. With minimal brand recognition and a discerning consumer base, the company must navigate cultural nuances and consumer preferences to establish itself as a premier choice for indulgent treats.

Our Approach

Spearheaded Le Nougat by Chabert & Guillot expansion into the US market by developing a comprehensive brand strategy that would appeal to an American audience. 

Specifically, we… 

  • Quickly assessed the US Confectionery Market seeking insights to build a relevant Brand Positioning
  • Ideated a new brand name, identity and brand guidelines for Chabert & Guillot in the US
  • Built distinct target personas for greater brand resonance
  • Launched a new US based website to showcase new brand and products
  • Created a new packaging to illustrate the new brand look and feel and drive shelf appeal
  • Developed a sales presentation/pitch deck to attract new customers for the brand

A New Brand Identity & Website

New Packaging

Marketing Movers crafted a brand new packaging design for Le Nougat’s debut in the US market, imbuing it with a sense of premium quality through sleek design elements and captivating visuals while maintaining its origins in France.

Our aim was to establish a distinct identity amidst competitors and elevate the product’s shelf presence, ensuring strong consumer appeal and market recognition from the outset.

Celebrating Seasons: Crafting Holiday Packaging Solutions

Each seasonal packaging design was meticulously tailored to resonate with consumers during these special occasions, enhancing brand visibility and fostering emotional connections with Le Nougat’s target audience. 

We achieved this by embracing festive motifs, infusing warmth and joy into our designs while maintaining the brand design integrity.

“Working with Marketing Movers has been a transformative experience for Le Nougat. Their innovative approach to packaging design and strategic brand development has elevated our presence in the market. From crafting captivating seasonal designs to establishing a distinct brand identity, Marketing Movers has truly been instrumental in helping us connect with distributor buyers and consumers on a deeper level.”

Gauthier De Bengy, Le Nougat