Anna Bobba
Consumer Services
Context
Dr. Anna Bobba, a board-certified OB/GYN and women's health specialist, was launching her own independent medical practice after years within large healthcare systems. She needed to establish a distinct professional identity, communicate her patient-centered philosophy, and create a cohesive digital presence that reflected both medical credibility and approachability.
Assignment
Marketing Movers was engaged to build the brand foundation from the ground up. We developed the practice's brand identity, messaging framework, collateral and website (annabobbamd.com), along with a launch strategy that included social media positioning and patient engagement tactics. Our goal was to help Dr. Bobba introduce her new practice with clarity, professionalism, and immediate visibility in Beverly Hills, California.
Results
The launch generated strong traction from day one. The new website and LinkedIn campaign drove early patient inquiries and professional connections, enabling Dr. Bobba to quickly supplement her practice with telemedicine services and secure a partnership with a larger healthcare group for additional clinical work.
