Ensemble Foods
Plant-Based & Alternative Protein
Context
Tereos, a major European agri-food cooperative, had developed an innovative plant-based protein ingredient with the goal of expanding beyond its home market. After early success in Europe, the company wanted to explore opportunities in other global regions — starting with the United States — to understand how the product could fit local market needs and consumer expectations
Assignment
Marketing Movers was first asked to evaluate the potential for this new product in the U.S. market. We conducted a detailed market attractiveness study, analyzing product-market fit, competitive dynamics, and business potential. Based on those insights, we were then tasked with developing a full go-to-market plan covering brand positioning, channel strategy, pricing, and investment projections. One key outcome of this work was the recommendation to launch a new brand, designed to better resonate with international audiences than the original name. The client approved the plan and entrusted us with the full management of its U.S. subsidiary. In that capacity, we handled end-to-end operations — incorporating the company, setting up logistics and warehousing, managing imports, building distribution partnerships, and overseeing both retail and foodservice sales.
Results
In just over two years, the brand successfully established itself in the U.S. market despite challenging conditions. It secured listings with several regional retail chains and became a preferred plant-based protein option among major foodservice groups. This project remains one of our most comprehensive engagements, spanning strategy, marketing, operations, and commercial execution.
