Invisinet Technologies
Cybersecurity
Context
Invisinet Technologies, a cybersecurity software company, was emerging from stealth after several years of internal R&D and government-focused projects. With a proven track record in federal engagements, the company aimed to expand its presence across the FED/SLED markets and build traction in the commercial enterprise sector.
Assignment
Marketing Movers was engaged to lead Invisinet's market re-entry and establish its brand presence. Acting as a fractional CMO and full-service marketing operations team, we provided strategic direction and hands-on execution. Our work spanned brand messaging, content development, event marketing, CRM implementation, and lead generation. The goal: align marketing and sales efforts to drive visibility, credibility, and revenue growth.
Results
Within a year, we helped Invisinet elevate its brand profile, strengthen market awareness, and generate measurable business impact. Our efforts supported the onboarding of over ten VAR and distribution partners, expanded visibility across key industry segments, and built a multi-million-dollar sales pipeline that positioned the company for sustained growth. Marketing Movers remain a critical member of the executive team as CMO.
