Watura
EdTech
Context
Watura is a French e-learning company that helps water and wastewater professionals keep their skills up to date. After becoming a trusted name in Europe, the company decided to bring its platform to the United States — a market with different needs, language habits, and industry standards. The team wanted to make sure their message would feel authentic and easy to grasp for American audiences.
Assignment
Watura asked Marketing Movers to help them adapt their marketing materials for this new market. We started by reworking their sales presentation — simplifying the story, sharpening the value proposition, and adjusting tone and visuals to match what U.S. decision-makers expect. From there, we completely rewrote the English copy for their website, focusing on clarity and flow rather than translation. Although Watura's web agency handled the technical side and visual design, we provided design input where it helped strengthen the overall message.
Results
The result is a much clearer, more approachable way for Watura to introduce itself to U.S. partners and customers. Their story now feels natural in English, their materials are easier to navigate, and their team feels more confident presenting what they do. These changes have helped Watura start conversations and build early traction in the American market.
