EQUII
Food & Foodservice
Context
EQUII Foods is an innovative food company reimagining everyday staples with better taste and more nutrition. As they prepared to reintroduce their products to the U.S. market, the team wanted to strengthen how the brand was seen — making it more recognizable, modern, and relevant to both consumers and professionals in the food industry.
Assignment
EQUII asked Marketing Movers to help reposition the brand and modernize its presence across every major touchpoint. Our work included redefining the brand's value proposition, refreshing its visual identity and packaging, and building a new website designed to educate visitors about the science and story behind the products. We also developed a LinkedIn strategy to connect with foodservice professionals, showcase expertise, and drive conversation within the industry.
Results
EQUII now presents a unified and elevated image that matches the quality of its products. The new branding and website convey clarity and confidence, while the updated packaging brings stronger shelf appeal. On LinkedIn, the company's voice has become more visible and credible, helping open doors to partnerships and new distribution opportunities. The combined effort has given EQUII a stronger foundation to grow its footprint in the U.S. market.
