Emerging Alternative Protein Company
Plant-Based & Alternative Protein
Context
A pioneering food company had developed an entirely new range of plant-based products using a breakthrough fermentation-based protein. After building early success in retail, the team wanted to explore how their products might fit within the foodservice industry — a market with very different requirements and buying behaviors.
Assignment
Because of our experience with other plant-based brands, Marketing Movers was asked to help evaluate how these products would be perceived by chefs, operators, and distributors. We used our industry network to make targeted introductions and collect direct, unfiltered feedback about taste, performance, and overall appeal. In addition, we provided support during several of the company's key tradeshows, where a member of our team attended on their behalf to meet prospective customers and present the products in real-world conversations.
Results
The project provided the client with a clear understanding of how their products were viewed by key players in the foodservice space. They came away with practical insight into what resonated, what needed refinement, and how much development effort would be required to break into this channel successfully.
